Arabic website localization and SEO: 8 things to get right
An Arabic version of your website can bring a new audience, but only if people can find it and enjoy using it. These are the eight areas to check.
- Research Arabic keywords. People do not search the way English keywords translate. Check real search phrases in Arabic, including Gulf and Egyptian wording.
- Write natural titles and descriptions. Each page needs its own Arabic title tag and meta description.
- Use separate URLs per language. For example /ar/ and /en/, not a script that swaps text.
- Add hreflang tags. They tell search engines which version suits which language and region.
- Support right-to-left layout. Menus, forms, icons, tables and number alignment must mirror correctly.
- Pick an Arabic font that is legible. Test it on mobile, where small text suffers most.
- Localize the details. Currency, phone formats, dates, addresses and units.
- Translate images and metadata. Alt text, social sharing images, schema and error pages are often forgotten.
Make it indexable
Make sure the Arabic text is in the page the server sends, not only added later by JavaScript, and submit an XML sitemap to Google Search Console.
Keep improving
Add Arabic blog content that answers real questions in your field. Fresh, useful pages are one of the best ways to grow organic traffic.
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